FAQs

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Q1. How do I clean and look after my clothes?

Plant Dyed Garments

Plant Dyeing is a lost art. These colours come directly from nature and no harmful, synthetic chemicals are used. All waste is organic and can be composted.

Because of the unique and natural process of plant dyeing, a few extra steps are needed to keep the beautiful colours in your garments.

Plant Dyed garments must be gently hand washed in cold water. Make sure to use a natural, delicate soap. Do not put the garment in direct contact with the soap or powder, it’s better to make the water soapy. Do not use Soap Berries, as a natural active ingredient may cause the natural dye to run.

Place the garment into the water and give it a gentle swirl wash. Drain the water into a nearby plant and refill with clean, cold water. Rinse your garment by swishing it around a few more times, and then gently press it to remove excess water. Try not to wring or twist, as this can distort its shape and cause extra stress on our plant-based dye. Finally, reshape the garment, and lay it flat on a drying rack or on a fresh towel to air dry.

Try to avoid strong chemicals such as bleach and citrus juice.

Please try to avoid direct sunlight as the natural dyes tend to fade when left alone the sun for long periods of time.

Steaming/ironing can be done on a low setting, just take extra care.

We are serious about sustainability.

The fashion industry is the third most polluting industry in the world, and the second largest consumer of water. The making of fabric uses water, energy, chemicals, and other resources that most people don’t think about, or ever see.

But we know that it not hopeless and the industry is subject to positive change. Just look at how the use of fur is almost non existent, and how many companies are making small steps towards sustainable. We want to start our brand with this in the forefront of our mind, and with the help of the newest (and oldest) eco friendly technologies.

Q2. What is the Impact of Synthetic Dyes?

There is no denying the impact that the textile industry, especially modern dyeing technologies have on our environment. It is estimated that over 10,000 different dyes and pigments and over 700,000 tonnes of synthetic dyes are annually produced worldwide.

That’s a lot.

Most modern dyeing processes are toxic to the environment and extremely wasteful. Many synthetic chemicals are used in the process of dyeing and rinsing, often discharging this polluted water and harmful chemicals directly back into our ecosystem.

This untreated runoff is proven to harm natural waterways, the animals that live there and eventually us.

Today, the use of natural dyes is considered costly and time-consuming, with the entire process taking around 2-3 weeks. But we believe this is the right choice, and a necessary and positive step towards sustainable.

Q3. What are Natural Dyes?

The process of natural plant dyeing was developed over thousands of years of human civilisation as a method of transferring beautiful colours found in nature onto fabrics. It can be traced back to ancient India where it was common practice to collect plants, herbs and bark to create dye baths.

For all of our Tops, Crops and whenever possible we opt for this natural dyeing process. Our beautiful, earthy colours come from using various plant materials such as Indigo Leaves, Mango Leaves, Indian Almond leaves & Indian Redwood Bark.

During the whole dyeing process, no plants or animals are killed, no harmful chemicals are used and all runoff is completely organic.

To make the colours bright and fast we use natural mordants such as myrobalan, rhubarb leaves, oils, minerals, alum and iron vat. We don’t use heavy metal mordants like copper, chrome, zinc or tin.

This dyeing technique is done completely by hand and the colour is judged by eye, this can result in slight colour variances or fading in areas where the natural mordant may not have taken to the fabric 100%. By embracing any small imperfections rather than sacrificing it for a superficially perfect product, together we are making a difference to our environment and our own wellbeing.

There is no better feeling knowing your clothes are made sustainable. You can feel and smell mother nature with every movement and solace is to be taken knowing that you are making positive choices for our planet.

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